Meet our 40 Under 40: Innovating on a classic
For the next two weeks, InDaily will take a closer look at some of the 2025 40 Under 40. Today, meet the winner of the Food Innovation Award.
Known for its squeezy bottle packaging, It’s Olio is a health conscious, cold-pressed extra virgin olive oil brand based in South Australia.
Founded by Alec Randall, who remains director of the brand, he was inspired by his travels and cooking classes in Italy, and wanted to bring a fresh, high quality extra virgin olive oil back home to South Australia.
The brand, which is now stocked in more than 100 cafes and stores across Australia, is 100 per cent SA owned and directly supports local farmers and growers by sourcing its organic olives from the Fleurieu Peninsula. Its innovative squeezable bottle is reusable and was designed to make cooking effortless and enjoyable.
Randall was the first-ever recipient of the Food Innovation Award, a new honour presented by sponsor Betty’s Burgers.
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“The Award recipient is squeezy, playful, fun and unapologetically honest…. sometimes a little cheeky and always up for a good time in your kitchen,” Betty’s Burgers marketing manager Ellen Russell said.
“Betty’s selected Alec due to his innovative business that manages to stand out from the competition and deliver an exceptional product.”
Read all about the 2025 40 Under 40 here.
