When James Guo moved to Adelaide in 2009, he couldn’t help but wonder: “Where is the city?”. Now, the developer is behind some of Adelaide’s tallest buildings, including his next project on Franklin Street.

By day, AUTA Group founder and managing director James Guo is hard at work delivering some of the tallest buildings in Adelaide, including the company’s latest project using a novel, modern method of construction.
By night, Guo spends his time on his farm in the Onkaparinga Valley – a completely different pace to the fast world of property development.
In the Hills, he replaces rebar and concrete with a menagerie of animals: alpacas, deer, goats, sheep, geese, chickens, ducks and a peacock. He’s lived there with his wife and three sons for seven years now, taking advantage of the large plots of land many enjoy in Australia: “Because in China, we stay in a small apartment,” he said.
Guo first moved to Adelaide from Beijing, China, in 2009 to study mechanical engineering. He transferred out of that course into civil engineering quickly, saying his lecturer told him “you won’t find a job in mechanics”.
“But people must have a place to live. So I said, I’m going to become a civil engineer,” Guo told InDaily in a sit-down interview at his office on Pirie Street.
Guo started his company during his second year of studying, getting ahead of his peers and making a statement by becoming a homebuilder in his early 20s.
He’s since gone on to build more than 100 homes across Adelaide – a foundation for his broader ambitions: to build towers.
On arriving in Adelaide in 2009, Guo said he asked the taxi driver: “Where is the city?”
“The taxi driver said: ‘We are in the city’.
“When I first came here, I didn’t like Adelaide at all. But after staying here for the next 17 years, you start to call this place home. People here are much nicer compared with other states. In China, we call Adelaide people more humble.
“That’s why I feel safer here. That’s why I stay in Adelaide.”

Rising 38 stories on the corner of Grote Street and Penauluna Place in the centre of the CBD is AUTA Group’s maiden tower: Victoria Tower.
It cost $200 million to develop, was constructed by Synergy Construct, and stands 120 metres tall, making it Adelaide’s fourth-tallest building.
It was completed in September 2025, three months ahead of schedule, and contains 289 residences (including six penthouses), right next to the Hotel Metropolitan.
But it’s not Guo’s favourite project. That title belongs to the very first house he built in Torrensville.
“We didn’t make a lot of money, but I really put a lot of effort into building it,” he said.
“I went to uni, then did the joinery at night time.”
The company is in a very different phase now, 14 years on. Guo is still building accommodation, but it’s in some of the tallest buildings ever erected in Adelaide.
AUTA Group started building Victoria Tower in the wake of the pandemic when it became increasingly expensive to build, and construction companies were buckling under that pressure.
Always seeing opportunity in the chaos, Guo soldiered on: “In China, we believe that when there are big changes, there is a huge risk, but also a huge opportunity”.
“I’m the person who always sees the opportunity.”
The latest opportunity in his sights is the purpose-built student accommodation market.
This is the focus of his latest project: a twin-tower development at 108 Franklin Street. There, two buildings – one a 23-level accommodation tower and another a 24-level student accommodation building – will rise.
In April, the company turned the first sods at the CBD site. In total, Franklin Tower will comprise 227 apartments characterised by a ‘Japandi’ interior design style which blends Japanese minimalism with Scandinavian functionality.
The total project is estimated to cost $275 million, and Guo is using a novel method of construction that he believes will be the future of how Adelaide’s towers will be built.
Pre-fabricated modular units will be stacked on top of each other for the student accommodation tower, a bit like Lego but “a bit more complicated”, Guo said.
“It’s never been done in Adelaide,” he said.
“We believe it’s going to be 30 per cent faster than a conventional build.”
And the developer has plans to continue touching the Adelaide skyline, telling InDaily there are two more towers in the works for AUTA Group.
“We have another two major projects coming up, probably one later this year and one early next year,” Guo said.
“But we can’t talk too much about them.”
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