Adelaide ad makers celebrated at top awards
The state’s advertising community came together this month to celebrate the best in advertising. One campaign for tanning lotion cleaned up on the night.
Local advertisers, designers and creative communicators have been recognised at Adelaide Advertising and Design Club’s (AADC) annual awards ceremony.
The ceremony celebrated South Australia’s best advertising and design work across the last 18 months, with more than 400 entries considered by local, national and international creative leaders.
Simple’s Pat Parisi won The Gold Chair award for his work on TOAST’s ‘Toast Don’t Roast’, an integrated campaign which won 10 awards on the night.
The Master’s Chair, awarded for exceptional creative craftsmanship, was presented to Proetic’s David Ockenden for his directorial work on the CFS’ ‘Ready or Not’ campaign targeted at bushfire preparedness.
NATION co-founder and managing director Joe Godsell took home the President’s Award for his contribution to the state’s advertising and design industry.
“[Joe is] a real people person [who] leads with the utmost integrity,” AADC co-president Corey Swaffer said.
NATION also won The Chair for Good, recognising outstanding creative work that makes a positive contribution to society, which Alice McKenzie won for Cure4 Cystic Fibrosis’ ‘Until Never Again’ campaign.
The Rita Siow Design Chair for most outstanding design entry was awarded to Super Studio’s Nic Eldridge for his design work on the book Restaurant Botanic: A Year in the Life, by Blanco Horner.
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Simple led the charge on the night with thirteen awards, followed by Showpony with six and KWP+Partners, NATION and Toolbox Graphic Design with two each.
Born, Proetic, StudioBand, Super Studio, The Audio Embassy Voice all won one award each.
Mhari Dougal was named Student of the Year for her work on A Language Dies Every 40 Days, a booklet which explores the issue of disappearing languages through the history of Scottish Gaelic.
Keeton Pearce was the most decorated student on the night with five awards for his work, followed by Dougal with two and Ella Joyce Adam, Furkan Erbasi and Matt Mojares with one award each.
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