The new Dollarmites: Mining giants are targeting kids

For decades, the Dollarmites program gave Australia’s biggest bank access to kids, classrooms and their cash under the guise of teaching financial literacy. Now it’s happening again. 

Jun 30, 2026, updated Jun 30, 2026

For decades, the Dollarmites program turned schoolchildren into customers. 

The controversial scheme, now axed, gave Australia’s biggest bank access to kids, classrooms and their cash under the guise of teaching financial literacy.

Now it’s happening again. 

A new report has found the country’s biggest fossil fuel companies are using the same strategy – with multimillion-dollar programs and sponsorships targeting millions of Australian children.

Today, Comms Declare founder Belinda Noble on how the tentacles of big coal, oil, and gas are reaching into Australian classrooms and manipulating students.

If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.

Socials: Stay in touch with us on Instagram

Guest: Comms Declare founder, Belinda Noble

Want to see more stories from InDaily SA in your Google search results?

  1. Click here to set InDaily SA as a preferred source.
  2. Tick the box next to "InDaily SA". That's it.
Podcast