When kids equal content: Inside the world of family influencers

The world of child and family influencers has become a billion-dollar business where kids equal content and absolutely nothing is off limits.

Apr 16, 2026, updated Apr 16, 2026

It started as a bunch of mummy bloggers on the internet trading tips on everything from breastfeeding to toddler tantrums.

Now the world of child and family influencers has become a billion-dollar business where kids equal content and absolutely nothing is off limits.

Today, Fortesa Latifi – author of new book Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online – offers a rare look inside the belly of the beast from some of the kids who have come out the other side.

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