Cops reveal target for long weekend blitz
SA Police has unveiled a new road safety campaign ahead of the long weekend.
SA Police is urging drivers to slow down this Labour Day long weekend, as a new campaign challenges the misconception that driving slightly above the speed limit is safe.
The campaign targets drivers travelling 10 to 14km/h over the speed limit, highlighting the potentially life-changing consequences of a crash.
The campaign opens with a child’s doll at a roadside memorial, showing the escalating consequences of a speeding-related collision.
Among them are an unaffordable fine, the stress of court proceedings, permanent injury and the guilt of killing a best friend.
“You can change what happens next, just by choosing to slow down. What will your speeding cost you?” the doll asks.
South Australia has recorded 84 road fatalities and more than 680 serious injuries so far this year.
Superintendent Shane Johnson, Officer in Charge of SAPOL’s Traffic Services Branch, said the campaign was a timely reminder ahead of a busy period on South Australian roads.
“Many people will be taking advantage of the long weekend and school holidays to travel across the state, and we want everyone to reach their destination and return home safely,” Superintendent Johnson said.
Stay informed, daily
SAPOL is advising motorists to plan their journeys, take regular breaks, stay focused, obey speed limits, adapt to road conditions and follow traffic laws.
Operation Safe Long Weekend (OSLW) will run from 12.01 am on Friday, October 2, until 11.59 pm on Monday, October 5.
Police will target dangerous driving behaviours across metropolitan and regional South Australia, with Operation Safe Hills running concurrently.
Motorists can expect a police presence at any location and time, with officers focusing on speeding, impaired driving, distraction, seatbelt offences and other unsafe road behaviours.
The speeding campaign launches on October 4 and will run across television, radio, outdoor and digital platforms.
Want to see more stories from InDaily SA in your Google search results?
- Click here to set InDaily SA as a preferred source.
- Tick the box next to "InDaily SA". That's it.
