Return of Adelaide bull-riding show attracts activists ire

Concerns over animal welfare have been triggered as bull riders return to Adelaide after a seven-year lull, but its organisers say their health is a top priority.

Aug 20, 2026, updated Aug 20, 2026
Protests are planned as a popular bull-riding event returns to Adelaide this weekend. Photo: Facebook/Professional Bull Riders Australia
Protests are planned as a popular bull-riding event returns to Adelaide this weekend. Photo: Facebook/Professional Bull Riders Australia

Dozens of animal welfare campaigners are planning to rally on the steps of the Adelaide Entertainment Centre on Saturday night to protest the return of a professional bull-riding event.

But organisers say the welfare of livestock “is a fundamental priority and is built into every aspect of our events”.

It is the first time the Professional Bull Riders (PBR) event has returned to Adelaide in more than seven years, with previous events sparking backlash from RSPCA and animal welfare advocates over potential injuries to bulls.

Social media posts promoting the protest, which is being organised by Animal Liberation SA, have since gained hundreds of likes and comments.

“Their bucking is a response to fear, discomfort and distress – not a willing performance,” an Animal Liberation SA social media post said. 

“[Animal Liberation] is speaking up for bulls who have no say in being provoked and frightened in front of large crowds for profit.”

Animal Liberation SA campaigner Padma Chaplin told InDaily more than 40 protesters were expected to attend.

“When an animal is confined, agitated and then released into an arena solely so that its panic can be marketed as entertainment, we are no longer looking at sport,” Chaplin said.

“We’re not protesting athleticism, we’re not protesting tradition, we’re actually protesting the normalisation of an animal’s fear as family entertainment, and we’re asking this community to look honestly at what it is actually cheering for.”

The PBR event features professional attempt to ride on top of a bucking bull for eight seconds with one hand in the bull rope and one in the air. The sport has grown in popularity across Australia, with this weekend’s Adelaide show sold-out.

A spokesperson for RSPCA SA said the group was “strongly opposed to animals being used for sport or entertainment which puts their health or safety at risk”.

“Common rodeo events, such as steer wrestling and bull riding, can cause unnecessary suffering and distress for the animals involved,” the spokesperson said.

“Similar events have been banned in the UK and parts of the US, but are still legal in South Australia. While there are regulations in place to improve the treatment of animals forced to take part, including the presence of a vet, their safety and wellbeing cannot be guaranteed.

“The RSPCA is very concerned that rodeos are promoted as family-friendly entertainment and the impact on children witnessing and being encouraged to applaud the cruel way animals are treated at rodeos.”

In December 2017, a bull suffered a broken leg and had to be euthanised during an event in Adelaide, sparking backlash from animal advocacy organisations including the RSPCA.

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Protests then followed in 2018 and 2019 during the return of the PBR events in Adelaide.

A spokesperson for PBR Australia said the organisation was aware of the protest and respected the rights to “express their views peacefully and lawfully” and that suggestions of cruelty to the bulls does “not reflect the facts of how PBR operates”.

“The welfare of our livestock is a fundamental priority and is built into every aspect of our events,” the spokeswoman said.

“The bulls competing in PBR are elite performance animals, selectively bred for bucking, which is a natural behaviour. The bulls are born to buck – it’s in their DNA.”

The PBR Australia spokesperson said that any concerns regarding an animal’s welfare is “taken seriously and addressed promptly”

“Their health, fitness and welfare are essential to the sport and are carefully monitored before, during and after competition,” a spokeswoman said.

“A range of measures are in place before, during and after competition. These include veterinary oversight, trained livestock handlers, appropriate facilities, inspections and ongoing monitoring. 

“Strict rules govern the handling and treatment of the bulls, and an animal will not compete if it is considered unsuitable or requires attention.”

Bull-riding and other rodeo events were banned in the Australian Capital Territory in 1992 following the passing of the Animal Welfare Act 1992.

The events remain legal and active in South Australia and all other states and territories.

Deaths of bulls during bull riding events remain rare, averaging less than one per year in major organisations like PBR.

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