‘Sex on wheels’: New car gallery for Barossa
A car gallery could be the latest addition to a well-known Barossa estate, with plans lodged for the unique project that could impact the site’s famed palm trees.
Seppeltsfield Wines has lodged an application to transform one of its former sherry maturation cellars into a car gallery showcasing dozens of vehicles – with at least three of its recognisable palm trees having to be moved for the project.
Designed by high-profile architecture firm Max Pritchard Gunner Architects, the three-tiered gallery on Seppeltsfield Estate in the Barossa Valley would feature a car turntable and a boutique, according to the plans.
Seppeltsfield owner Warren Randall told InDaily that the gallery, which he has dubbed the Gallery of Sexual Desire (as pertaining to automobiles), had been in the works since 2014.
He said it would feature 90 cars he has collected over the past 12 years, with a value of about $18 million.
Among the car brands on display would be McLaren, Porsche, Aston Martin, including those from the 1960s and 1970s, “when style was more important than price and function”.
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“This gallery will have incredibly sexy cars in it, but it will be car art if you like, and if you like, sex on wheels,” Randall said, whose favourite cars in his collection are a Rolls-Royce Wraith and a volcano-red McLaren.
The car gallery could accommodate up to 100 people, including staff, and open from Thursdays to Sundays and some public holidays from 10.30am to 4pm.
Plans showed it would be located next to the existing offshoot of the JamFactory at Seppeltsfield, where there are handmade ceramics, glass, jewellery and metal work created, displayed and sold.
According to the planning application, as many palm trees as possible would be retained, with those requiring removal to be relocated elsewhere on the property.
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Last week, InDaily reported that the Bridgewater Mill, which is part of Seppeltsfield owner Randall’s portfolio, would host a spinoff of one of the city’s oldest restaurants, La Trattoria, with plans to make the historic waterwheel spin once again.
InDaily also exclusively reported in March that Randall Wine Group had made 15 staff redundant as the wine industry grapples with a grape oversupply crisis, rising costs, a drop in global consumption and rocketing fuel prices.
Randall also has other controversial plans to build a 12-storey, 75-room luxury hotel at Seppeltsfield, known colloquially as ‘The Slug’, more recently saying its building costs had skyrocketed from an initial price tag of $50 million to about $85 to $90 million.
Seppeltsfield, which celebrates its 175th anniversary in 2026, was established in the Barossa Valley in 1851 and specialises in several varietals, including grenache, shiraz, cabernet sauvignon and Riesling.
The winery is particularly noted for its Para tawny fortified wine, selling anywhere from $40 to $1900 for the special edition Seppeltsfield 1925 Para Vintage Tawny.
Seppeltsfield Estate also includes historic accommodation at The Lodge, the FINO Seppeltsfield restaurant, Benno’s Cafe, an offshoot of the JamFactory, handmade skin and body care business Vasse Virgin, a Prohibition Liquor Co tasting room and cocktail bar and the Tiny Knife Shop.
The winery was inducted into the SA Tourism Commission’s Hall of Fame for Best Wineries, Breweries and Distilleries in November 2025.
SA’s wine industry has been hit hard in recent months, with Australian Grape and Wine saying the sector faced a structural supply-demand imbalance, which was compounded by the loss of key export markets, rising input costs and global uncertainty.
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