SA company pens stadium-sized deal as Singapore’s top rep lauds relationship
An Adelaide company pens a major new deal, as InDaily speaks with Singapore’s High Commissioner about his meetings in SA.
South Australian technology scaleup MyVenue today announced it has secured its first major deal in Southeast Asia as a high-level conference rolls into town to strengthen trade and investment opportunities within the region.
MyVenue will deploy its point-of-sale software at Singapore’s The Kallang – the country’s national stadium and multi-venue sports and entertainment district, which in the last three years drew nine million visitors.
The Adelaide-made tech will power 191 fixed and handheld POS devices, 30 kiosks, mobile ordering, suite catering and inventory tracking across the entertainment precinct.
The announcement comes as hundreds of business and government officials from across Southeast Asia and Australia are in Adelaide today for the Australia-ASEAN Business Forum.
Representatives include ASEAN Secretary-General Dr Kao Kim Hourn and the Vice Minister of Foreign Affairs and Cooperation of ASEAN Milena Rangel. Ambassadors from all 11 ASEAN countries will also be in attendance for the two-day conference.
The event aims to improve investment and commercial engagement between Australia and Southeast Asia.
Last year’s forum – also hosted in Adelaide – generated around $40 million in deals, mostly in property and agriculture.
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The MyVenue deal is the latest demonstrating the strength of the South Australian and Singaporean relationship, building on Singapore Airlines’ move to increase its weekly flights to Singapore to 12 from late October.
This is an indication that SA’s partnership with the Southeast Asian nation has never been stronger, according to Singapore’s High Commissioner to Australia Anil Kumar Nayar, who told InDaily at the forum today that the relationship is going “from strength to strength”.
“Here you have a very dynamic Premier who is very forward-looking, very progressive in his agenda, ably supported by a very good team,” Nayar said.
“That helps from Singapore’s standpoint in terms of finding like-minded partners here to do more things together.
“The increase in flights is an indication of the strong interest that is growing on both sides to engage even more closely together.”
Nayar said there was a “lot of interest in people from South Australia not just to visit Singapore, but to use Singapore as a launchpad to visit and do business in other parts of our region in Southeast Asia”.
“We have to look at that relationship in a kind of holistic and strategic manner.”
These trade and investment opportunities were in energy, education and tourism, Nayar said, noting Singaporeans had a “very good understanding of the potential” in SA.
“We have a large number of Australia-educated Singaporean students, a significant number of whom are in the medical sciences,” he said.
“That constituency is already there.”
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Sectors like space, renewables and food security were emerging as new opportunities for investment too, he said.
And SA’s top-shelf food products could find a market in Singapore too, Nayar said: “You have a small but credible market which is willing to pay well for premium food products”.
“If you are an Australian exporter of food and services, look to at the Singapore market as your test bed, your starting point to do more in the region as a whole,” he said.
Singaporean fuel exports ‘reliable’
Nayar’s visit to Adelaide comes amid a continuing fuel crisis caused largely by conflict in the Middle East and disruptions to global fuel supply chains.
Singapore’s largest export to Australia is refined petroleum ($6.44 billion in 2024), making the country central to Australia’s fuel security.
Asked whether Singapore was reliable as Australia’s refinery, Nayar said it was more of a question of “How reliable is Singapore, period?”
“The policy position is to… make sure that we are not going to stop any of these flows that are supposed to go as they are contractually obligated,” Nayar said.
“Singapore will not stop that as long as the fuel is available and is refined in Singapore. That is an assurance we have given.”
The challenge was not supply, he said, rather “it’s a question of cost”.
“The supply is available today more than at any time in our recent history, but obviously the cost is going to be an issue,” he said.
“Governments and countries will have to work out how they are going to pay for this fuel and make it available to their people.
“That is a challenge that all of us are going to face.”
InDaily is the media partner for the Australian-ASEAN Business Forum.
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