This digital marketing conference will make your B2B and B2C campaigns better
This year’s Digital Adelaide conference features an exciting line-up of keynote speakers sharing the latest knowledge and dishing the inside stories on campaigns. For the first time, there will also be separate streams for B2B and B2C marketers.
Now in its tenth year, Digital Adelaide started out as Social Media Day Adelaide, with the first in-person event cramming 60-plus people into a venue that could barely fit 40.
Since then, it has evolved into Adelaide’s biggest marketing conference.
The 2-day conference is for marketers and those who work alongside marketers and widened its spotlight to explore all aspects of digital marketing.
The program has always had a practical bent and encouraged discussion and shared learnings from campaigns, good and bad.
Founder and director Jen Evison said this year’s jam-packed program is shaping up to be the best one yet.
The keynote speakers include SKDA Moto Creative founder Sam Morton, Conversion Kings founder and lead conversion strategist Matthew Pezzimenti, highly-awarded creative agency Showpony, Zoos SA marketing manager Miriam Lawley and Neon Treehouse client strategy manager Alisha Rout.
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The latter two will present a case study on their highly successful fundraiser for the rehoming of three zoo-dwelling, adult elephants to the open plains of the safari park.
Meanwhile Katherine Peach, head of business development at the Adelaide Fringe, will be talking about the importance of brand and partnerships to develop and grow the largest arts festival in the southern hemisphere.
For those who are running Google Ads, there is much to learn from Ryan Jones, founder and CEO of digital agency Refuel Creative, who will present what they’ve learned from managing $1 million on Google ads for their clients.
New for this year are the dual streams of breakout sessions, one dedicated to business-to-consumer (B2C) and the other to business-to-business (B2B) marketing.
Evison said while it had been on her and fellow organisers Ryan Jones and Rubina Carlson’s radar for “probably the last three or four years”, it was not until they changed venues that they committed to giving it a try.
“The feedback I’ve gotten already is that people are really excited about this aspect of the conference,” she said.
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Professor Jenni Romaniuk of the Ehrenberg-Bass Institute is one of the presenters in the B2B stream, while South Australian Tourism Commission executive director for marketing Erik de Roos will speak at the Decision Makers Breakfast on Friday.
For people wanting to attend concurrent sessions from the two streams, Evison said they have that covered with video recordings available to the attendees after the conference.
“It’s very rare that someone can go to a conference and go to every session … the recordings will be a really great way for them to take in all the learnings from the conference.”
Faced with an abundance of fresh content for this year’s conference, they have added a series of seven webinars for the week preceding. Topics will include building a brand community on TikTok and leveraging user generated content and creativity to supplement small marketing budgets.
Evison is expecting a high turnout at this year’s conference, especially given its value for money when compared with the cost of attending marketing conferences interstate.
Attendees at Digital Adelaide have traditionally spanned the industry, appealing to agencies and brands alike. Previous events attracted high attendance, with numbers hitting 250 last year.
“We’ve brought a lot of people together and potentially work has been won or new partnerships have been made because of it,” Evison said.
With innovation and rapid change the hallmarks of digital marketing, Evison, Jones and Carlson have focused on providing relevant and timely content.
“The program is a year in the making, but we keep space for any new trends that may arise two or three months out from the conference,” Evison said.
“Our aim is to help attendees stay ahead of the marketing curve and win.”
Digital Adelaide is on Thursday 22 & Friday 23 August at Adelaide Oval. Attend in-person or with a virtual pass. See the 2-day program and register here.
