Merivale’s Sam Egerton on growing drinks in a modern bar
Sam Egerton says making the drinks industry more sustainable has been like “changing the direction of the Titanic.”
Nov 11, 2020, updated May 15, 2025
Sam Egerton is the Group Bars Manager at Merivale, one of Australia’s leading hospitality behemoths.
At peak periods, he’s in charge of something like 800 bartenders.
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Sam jumped on the line with Living Proof’s Nicole Haack and Marcus Motteram, to discuss how the company is reducing its carbon footprint, while keeping its offering consistent across the board.
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