Govt ad spending shaved
State Government spending on advertising campaigns has been trimmed as digital media trends reduce costs.
The latest annual report of the Department of Premier and Cabinet shows advertising costs (minus production costs) for the last financial year came in at $31 million.
It continues the recent downward trend from $37 million in the 2010 financial year, to $34 million in 2011, back up to $36 million in 2012 and down to $31.2 in 2013.
The reduction from the final year of the Rann Government’s second term follows a declaration in the week after the March 2010 election that advertising costs would be cut.
“Despite the tighter guidelines and the implementation of the Budget Savings Measure, the government has been able to maintain its obligation to communicate important information to the community by using more cost-effective and targeted media,” this year’s annual report of the Department of Premier and Cabinet says.
Project-by-project breakdowns show tourism was the biggest spender.
The SA Tourism Commission spent $3.3 million on its Kangaroo Island interstate promotions, $960,000 on its “Best Backyard” promotion, $1.12 million on the Tour Down Under and $730,000 million on the Clipsal 500.
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The Premier’s Department also spent $628,000 on the “Premier’s Fight for the Murray”.
A further $290,000 was spent on SafeworkSA campaigns.
When production costs are added in the annual figures for each of the last four years remain well above $50 million.
The report notes that other additional costs may be accounted for in other departmental statements and reports.
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