The Palmer United Party (PUP) has lost its way – literally.

The Queensland-based outfit that runs under the banner of its high-profile mining magnate Clive Palmer has selected candidates to run in every State and Territory.

Last night it launched an advertising blitz with a difference – a letterboxed how-to-vote card wrapped around a DVD of Palmer’s plan to build the Titanic II.

The DVD, distributed throughout the seat of Adelaide last night, has one slight problem – it lists the party’s Queensland Senate candidate Glenn Lazarus on the front and all the party’s Queensland House of Representatives candidates on the back.

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There was no mention of the South Australian candidates. Perhaps their DVDs are sitting in Brisbane letterboxes?

Lazarus is a high profile former rugby league player – a sport of passing interest to most South Australians.

InDaily called the Brisbane headquarters of the PUP to ask how many of the DVDs were distributed and if they were aware that they’d missed the correct electorate by about 2000 kilometres – but no-one answered the phone.

The PUP Senate candidate in South Australia, James McDonald, said this morning he wasn’t aware of the stuff-up until phoned by media.

“Maybe they didn’t have the time to print enough for here, or maybe the courier picked up the wrong box; I haven’t been able to find out what happened,” McDonald told InDaily earlier today, before party headquarters filled him in on the official version of events.

“Apparently there isn’t a DVD for Adelaide candidates,” he later explained.

“They said that there was a number of DVDs left over and not being used in Queensland, so rather than waste them, they thought they may as well use them here in Adelaide.

“It’s better than having them go to waste.”

McDonald said he didn’t know how many of the spare “Vote 1 Glen Lazarus” DVD packs were delivered in Adelaide.