Tiger Airways Australia has dumped its tiger logo and will now be known as Tigerair Australia.
Airline chief executive Rob Sharp announced the rebranding just days ahead of an expected joint venture with Virgin.
Sharp said the changes were “the start of the revival” of the airline in Australia.
“The strategic repositioning of the brand will assist us through a significant period of growth over the coming years,” he said.
“Today’s announcement is a strong statement reinforcing that we mean business and we are ready for change.
“We are driving customer choice by bringing real competition to the budget segment of the market.”
The airline has relaunched its website with the changes and a number of other products will be launched in coming months.
In other aviation news, strong growth in Australia’s leisure travel market has helped lift Flight Centre to a record before-tax profit.
The company says unaudited trading results for the 2012/13 financial year point to an underlying before-tax profit of between $338 million and $342 million.
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That is above Flight Centre’s target of a before-tax profit of between $305 million and $315 million, and the $290 million before-tax profit recorded in 2011/12.
Managing director Graham Turner said strong growth in its leisure travel business in Australia and the UK had helped drive the result.
“Australia and the UK, Flight Centre’s major profit drivers, easily surpassed their previous profit records,” Turner said.
Flight Centre’s US corporate travel business is continuing to expand and has become the largest of its kind in the country.
Turner said the company had more than $400 million in general funds as of June 30, although the size of the pool will decrease once dividend and tax payment are made.
