A 20-year tawny fortified from Langhorne Creek’s Bleasdale winery has picked up the prized gong for Australia’s best-designed wine bottle.
Fortis Et Astutus – bold and crafty – is a thick and viscous fortified red matured in brandy casks.
The bottle design is the work of Adelaide’s Parallax Design and was inspired by Bleasdale’s history – the winery was founded by a former sailor in Her Majesty’s Service, Frank Potts.
“The unique bottle design was modelled on the ships used by the Royal Navy at the time; short, squat and [with] a low centre of gravity to prevent them from toppling over in rough seas,” said the judges of Australia’s Wine Industry Design Competition.
“This story influenced not only the design of the glass, but also the selection of luxury cues; from the rope around the neck of the bottle, to the hardwood stopper cork, screen-printed typography, and the design of the sealing label.”
Three other South Australian wineries also won awards in the competition.
Peter Lehmann’s rotund Chardonnay Pinot Noir Cuvee took out the sparkling wine category, in part for an untraditional choice of label.
“The fabric texture of this label was stunning and made for quite an overall opulent look,” the judges’ comments say.
“The striking pewter-coloured palette was carried from the label through to the bottle neck.”
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The Promised Land Moscato from Taylors Wines in South Australia won best white wine bottle, and The Chosen Shiraz by Chapel Hill won best red wine bottle.
Association of Australian Boutique Winemakers CEO Judith Kennedy said the awards were seeing more and more entries from wineries that were putting professional product and graphic designers in charge.
You can view all the winners plus judges’ comments here.
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