Fri March 14 2025 - Fri March 14 2025, 2:00pm–6:00pm
Playford Hotel120 North Terrace, Adelaide Directions
Held on March 14 at the Playford Hotel, the Scale Smarter Summit explores opportunities in franchising and licensing – an industry where Helen Whait, the Adelaide nun turned entrepreneur organising the event, says women are underrepresented.
The summit is timed to coincide with International Women’s Day, bringing together 100 women from across Australia to learn from industry experts. Speakers include franchisers, accountants and lawyers. Attendees will learn about scaling businesses, effective business structuring, and protecting intellectual property.
Helen, founder of the occupational therapy franchise ActivOT, says the event aims to give women “the knowledge and support they need to scale their businesses, while also creating a collaborative environment for growth”. ActivOT currently has over 65 franchisees across five states. All proceeds from ticket sales will be donated to Fearless Innovators, which supports female founders.
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