IAB State Market Update

Presented by IAB Australia, the industry body for digital advertising in Australia, this three-hour event will unpack the trends shaping digital advertising in 2027, from investment forecasts and campaign measurement to changing audiences, formats and innovation. Hear how search and AI assistants are reshaping discovery, plus what evolving privacy regulation and AI mean for the advertising supply chain. The session will bring the national picture into a local Adelaide context, with networking afterwards. Open to anyone working in or alongside digital advertising, including marketers, agencies, publishers, tech providers and advertisers.