Channel 44 is calling for filmmakers and musicians to participate in the third annual 10×10 music video project. Ten bands will be teamed with ten filmmakers to produce ten music videos in ten days.

A workshop for selected participants will be held at The Mercury on February 26. It will be run by filmmaker Norwood Cheek, C44 general manager Lauren Hillman, The Mercury exhibitions manager Ryder Grindle and Adelaide UNESCO City of Music general manager Joe Hay.

Artist registrations close February 16 for the 2025 10×10 music video project.

A public screening of the completed videos will be held at The Jade on March 25, alongside live performances from three of the participating bands. The videos and a mini-documentary about the project will then be shown on Channel 44 and its community streaming service CTV+.

10×10 is a collaboration between Channel 44, filmmaker Norwood Cheek and the Adelaide Fringe, supported by the Community Broadcasting Foundation. Norwood has created over 60 music videos for bands such as The Beths, Ben Folds Five, and Eels.

Read about the 2024 edition of 10×10 here.

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