New initiative aims to green SA’s fashion industry
A new Circular Fashion Initiative funded by the state government endeavours to make South Australia’s fashion industry greener.
The peak body for SA’s fashion and textile industries, South Australian Fashion Industry Association (SAFIA), has launched a program that helps businesses explore circularity and embed a sustainable framework in their business practices.
With a $100,000 state government grant, SAFIA’s Circular Fashion Initiative will offer sustainability masterclasses, tailored in-house workshops focussing on supply chain mapping and circular design, and personalised consulting for selected businesses.
Up to 150 businesses will benefit from these activities through Green Industries SA’s Lead-Educate-Assist-Promote program.
SAFIA Board Chair Dr Nathan James Crane says it’s a “transformative opportunity” for the local industry, which according to Deloitte contributes more than $212 million annually to the state’s economy.
“This initiative represents a meaningful investment in our economy, community, and the environment,” Nathan says.
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“We believe the fashion industry has a crucial role to play in shaping a sustainable future, and this initiative will significantly support businesses in achieving that vision.”
Achieving a circular economy in fashion needs to focus on design and manufacture, and not just waste, according to a 2022 report for Green Industries SA.
The report suggested that reducing greenhouse gas emissions, clothing reuse, increasing recycled content, and supporting supply chain improvements are all ‘hotspots’ in the textile lifecycle that can be improved in the short and medium term.
In 2024, Australia surpassed the US as the world’s biggest consumer of textiles per capita, with 200,000 tonnes of clothing ending up in landfill annually – the equivalent weight of almost four Sydney Harbour Bridges.
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The program will wrap up with a conference in mid-2027 called the Circular Fashion Symposium, which will feature expert masterclasses and opportunities for businesses to report back on what the program has done for their sustainability.
The state government says the move will make SA a leader in sustainable fashion practices, embedding them in every stage from design to delivery.
Environment Minister Susan Close says the initiative “further cements our state as a leader in environmental sustainability and circular economy principles”.
“South Australia’s fashion industry is already renowned for innovation and creativity,” she says.
“Supporting our local economy is vital in building a truly circular economy.
“By empowering local businesses, we ensure sustainable practices become deeply embedded in our community, benefiting both the environment and the economy.”
South Australian fashion brands and businesses can apply now for the program’s masterclasses and consulting services via SAFIA’s website.
